Our Town America
New Mover Marketing
Our Town America Website
The Own Town America website was well planned and thought out before it was even begun. We started with an outline and flow chart for navigation and marketing. We used content from their existing site and went from there. We segmented this website into 3 key components to target their user base, new movers, local businesses looking for direct mail marketing solutions and potential franchisees.
The original site was very confusing and difficult to navigate, coupled with an extremely high bounce rate, it had to be streamlined. Along with an updated design, this new website has all of the key marketing components and steamlined navigaiton that is needed to be effective and obtain conversions. All SEO components were painstakingly taken into consideration and added to every aspect of the website after exhaustive keyword research.
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